Roasting coffee beans with wood-fire is a time honored and traditional method compared to modern approaches such as using electricity or gas as a heat source.

A set of whole coffee bean packaging has been designed for wood roasted coffee using hand-lettered typography and illustrations to reflect the rustic and organic nature of coffee as well as the hands-on approach of using wood fire.

The sleeves use colors appropriate to the type of roast of each bag, and they open up to a poster that informs the user of the advantages of roasting coffee with wood.

Roasting wood with fire uses the senses of looking, smelling, and hearing. The sleeves have been printed on linen paper that has a subtle texture to highlight the senses and give the audience a tangible experience of feeling the packaging.