Young Henry’s, a brewery based in Newtown, has crafted a limited edition hoppy ale named ‘Red Radio’ using local, Australian ingredients to celebrate FBi Radio, a radio station dedicated to the local music of Sydney, and a beer label needed to be designed that showcased this collaboration.
How can we design a beer label that highlights FBI radio?
I have illustrated the label with intricate details that garners the attention of the audience and therefore connects the people with FBI Radio. It has been designed with a flower motif to show appreciation towards the radio station.
Something beautiful and visually appealing can raise both interest and curiousity among the crowd.