This is the design world of Sam Lee. It displays some of my passion in design, type, and illustration

Young Henry’s, a brewery based in Newtown, has crafted a limited edition hoppy ale named ‘Red Radio’ using local, Australian ingredients to celebrate FBi Radio, a radio station dedicated to the local music of Sydney, and a beer label needed to be designed that showcased this collaboration.

How can we design a beer label that highlights FBI radio?

I have illustrated the label with intricate details that garners the attention of the audience and therefore connects the people with FBI Radio. It has been designed with a flower motif to show appreciation towards the radio station.

Something beautiful and visually appealing can raise both interest and curiousity among the crowd.

Full Process