Sam Lee is a Designer, Illustrator & Hand-Letterer visually communicating great ideas.

Combining the beauty of art with design thinking, I visually communicate strong ideas that are engaging, but upon further inspection, are meaningful and rich with content that has a nice balance between concept and execution.

My focus is to create exciting brands or strengthen existing ones in a way that people can understand and relate to.

If you have an idea that you would like to be communicated with beauty and clarity, we should talk.

 
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Brand Creation

All good brands have a story. Rooted in research and strategic thinking, my process is simply to identify that story and highlight it in a way that engages the audience. Creating a brand that has impact and a point of difference is what I do best.

 
 
 

Brand Positioning

The challenge is to identify the position of a brand and shift it to a preferred one, which can be something from a number of things including targeting a specific audience, how the audience perceives the brand, or highlighting a story behind the business. Once you have an idea of your direction, I can help bring them to life visually.

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Problem Solving

Give me a brief which states a specific problem to solve or an outcome you wish to achieve. Gaining information through research and analysis, I will work within the framework given to me and deliver the best possible solution. Success is accomplished when the design outcome creates the desired effect. 

 
 
 

Visual Communication

I work with you and help articulate your idea using text, images and textures in a way that your audience will understand and engage with. Let’s collaborate in communicating your story with clarity.

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